General UI design for components and email

A selection of email, component and wireframe designs for brands I’ve worked with

UI/UX Design
Web Design
Design System
Wireframing
Prototyping

Key design decisions

Clarity, designed into every layer.

Lo-Fi Wireframes

Low-fidelity wireframes establish clear layouts for web components and email campaigns across different brands.
Ideation

Editorial imagery and generous whitespace let hero banners and emails communicate their message without competing with key information.
Final design

Reusable commerce patterns align desktop and mobile while leaving room for campaign expression.

Approach & process

Evidence first. Expression second.

Each piece starts as a low-fidelity wireframe to agree on layout and hierarchy, then becomes a reusable component, hero banner or email template that stays consistent across each brand.