I design interfaces that feel intuitive, purposeful, and deeply human.

UI/UX Designer · Design Systems · CRO for E-commerce · Figma · AI-assisted workflows

UI/UX Designer with 4+ years building scalable design systems and conversion-focused e-commerce interfaces in Figma, backed by 14+ years in graphic design and branding. I built a complete design system (foundations, tokens/variables and a component library built to scale).

I use generative AI (Claude, Gemini, Figma Make, Google Stitch) and structured prompts to speed up ideation, audit designs and automate repetitive design-system tasks.

Portrait of Andrés Rendón

My footprint

By the Numbers – Depth over breadth.

  • 4+

    Years in UI/UX Design

    Design systems, component libraries, design tokens and accessibility for e-commerce and growth projects.

  • 14+

    Years in Graphic Design

    Branding, editorial design, key visuals, web design and illustration.

  • 6

    Studios & Agencies

    Power Digital Marketing, Grupo Cartagena S.A.S., Blofox Agency, Grupo Cazuto S.A.S., El Pulpo Morado, Gato Carmesí Magazine.

  • 200+

    Components Built

    Hundreds of components, tokens and variables delivered for Edcetera’s design system.

Process

What I Do

End-to-End Product Design: I combine a background in branding, web design and illustration with UI/UX skills to design clear page architectures, high-fidelity interfaces and cohesive digital identities.

Design Systems & Architecture: I build design systems in Figma from scratch: foundations, tokens/variables, component libraries and documentation, so teams stay consistent from wireframe to final product and hand off faster to development.

AI-Assisted Design Workflow: I use AI tools (Claude, Gemini, Figma Make, Google Stitch) to explore concepts, generate interface variations, audit designs and automate repetitive design-system and handoff-documentation tasks.

Leadership & Collaboration: I owned the design system end to end, from foundations and documentation to developer handoff, as the primary designer, collaborating closely with developers, growth teams and account managers to deliver accessible, high-impact solutions.

Work Experience

UI Designer - Remote

Power Digital Marketing

2023 - Present

  • Built a complete Figma design system (foundations, tokens/variables, hundreds of components) for Edcetera, supporting 2 websites and helping expand the contract to a 10-page project.
  • Designed conversion-focused e-commerce experiences and high-fidelity prototypes for CRO programs.
  • Designed A/B test variations to improve user journeys and engagement.
  • Applied AI-assisted workflows for site analysis, brand extraction and design exploration.
  • Partnered with developers, growth strategists and account managers from concept through launch.

UI Designer - Remote

Grupo Cartagena S.A.S.

2022 - 2023

  • Delivered quick-turn design updates across all projects, shortening delivery times.
  • Designed conversion-focused e-commerce interfaces and high-fidelity prototypes for CRO-focused website sections.
  • Worked with developers, growth and account managers during implementation.

Founder, Director & Graphic Designer - On Site

Blofox Agency - Owner

2015 - 2022

  • Developed brand identities and maintained brand guidelines for multiple clients.
  • Managed client accounts, relationships and project communication.
  • Designed print and digital pieces, websites and advertising campaigns, including production and delivery.
  • Designed on-site spaces and experiences focused on user needs.

Art Director - On Site

Grupo Cazuto S.A.S.

2010 - 2015

  • Designed brand identities and kept them consistent across all touchpoints.
  • Led the visual direction of projects and created assets for print, digital and promotional use.
  • Coordinated suppliers, production and installation of advertising materials.

Graphic Designer - On Site

El Pulpo Morado

2010

  • Created print and digital designs, checked print quality and advised customers on design needs.

Graphic Designer & Art Director - On Site

Gato Carmesí Magazine - Co-Owner

2009 - 2011

  • Handled art direction, editorial design and layout, illustration and animation for digital magazines.

Skills

  • UI/UX Design
  • Web Design
  • Responsive Design
  • Journey Mapping
  • Information Architecture
  • Wireframing
  • Prototyping
  • High-Fidelity Design
  • E-commerce Design
  • Email Design
  • Design Systems
  • Design Tokens / Variables
  • Component Libraries
  • Documentation
  • Developer Handoff
  • Accessibility (WCAG)
  • A/B Test Design
  • CRO
  • Scalable Design Systems
  • Branding

Tools

  • Figma
  • Figma Agent
  • Figma Make
  • Claude
  • Gemini
  • ChatGPT
  • Google Stitch
  • Photoshop
  • Illustrator

Portfolio

Overview of the Edcetera design system and website screens in Figma

This design was created for Power Digital Marketing. All rights reserved.

Design System & Website Design

Built a design system—including foundations, design tokens, and a component library—and designed two websites to improve UX and conversion rates.

Edcetera websites

Overview of the ReserveOne website rebuild screens

This design was created for Power Digital Marketing. All rights reserved.

Website Rebuild on Framer

Rebuilt the website using best practices and a design system, making it ready for publication on Framer.

ReserveOne

View all work

What teammates say about me

Strong design skills

Over the past six months, Andrés has been one of the designers who has shown the most growth. He has successfully taken on complex projects that require not only strong design skills, but also a deep understanding of design systems and tokens. He built and implemented a complete design system on his own, and his skills, dedication, and accountability directly contributed to the company winning an important design contract.

His biggest growth opportunity is to continue learning and applying more AI tools and workflows to his UI/UX process, using them to improve efficiency, accuracy, and the overall quality of his work.

Miguel Echeverry - Head of DesignPower Digital Marketing

Impressive performance

He has done incredible work on the Edcetera project! He and his team took on something we had never done before! Building hundreds of components, getting the most out of Figma, and absolutely owning it, especially impressive given they were both new to this type of project - the embodiment of the FITFO mentality!

The client was thrilled with the entire process, we delivered on time, and we’re now looking at a service expansion opportunity. That’s the kind of work that speaks for itself.

Alejandra Ospina - Account Manager CoordinatorPower Digital Marketing

Awesome work

Huge shoutout to Andrés for his work on Edcetera! He built out a whole design system to support 2 website projects, and his work was so strong it helped grow the contract into a bigger 10-page project. That meant building design system foundations, a component library, and tokens/variables from scratch. Awesome work!

Tatiana Sepúlveda - Account ManagerPower Digital Marketing

Let’s build something remarkable.

Open to remote Senior UI/UX Designer and Design Lead positions.

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