Boost retention and sales with CRO & seasonal offers

A conversion-focused redesign of the Clutch Charger website. I simplified a complex product journey into a clear, confident shopping experience across desktop and mobile, and tuned the site and campaigns for key seasonal moments.

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  • UI/UX Design
  • Web Design
  • Design System
  • Wireframing
  • Prototyping

Key design decisions

Clarity, designed into every layer.

  1. Web design

    Conversion-focused layouts simplify shopping across desktop and mobile, with seasonal offers designed to support retention and sales.

  2. Ad design

    Seasonal ad creatives highlight timely offers and product benefits to support retention and drive sales.

Approach & process

Focused on the best result on the live site

I focus on keeping the design consistent across the whole brand, and I work 1:1 with developers so every detail in Figma reaches the live site pixel-perfect. The result is a modern, user-centered experience that feels the same on every page and every device.

Live website

Full-length screenshot of the live Clutch Charger home page: hero, Buy 2 Get 15% Off banner, how it works, connector choice, product cards, video, reviews, press logos, email sign-up and footer

Figma design

Full-length screenshot of the Figma design of the Clutch Charger home page, matching the live site section by section

Design system

Consistency across the brand

Figma frame: About page on desktop and mobile with the headline Why we started Clutch, a benefits section and a section titled Our charger comes in Clutch
Figma frame: Clutch Products listing on desktop and mobile with a category icon row and a grid of charger product cards
Figma frame: Clutch Pro USB-C product page on desktop and mobile with gallery, color swatches, add-to-cart and a Stay Charged Whenever, Wherever feature section
Figma frame: campaign landing page on desktop and mobile with the headline When you are miles from an outlet and a Light in your pack, Heavy on reliability feature block
Figma frame: landing page on desktop and mobile with the headline Phone, Keys, Wallet, Clutch and feature rows Fits Anywhere and The perfect travel companion
Figma frame: landing page on desktop and mobile with the headline World’s thinnest charger and a Magnetizes to your phone section
Figma frame: football season landing page on desktop and mobile with the headline Power Every Play and a charger on a football helmet
Figma frame: landing page on desktop and mobile with the headline World’s Thinnest Charger, product cards and a Designed to match your vibe banner
Grid of ad creatives for Clutch Charger: Power Every Play, Sold Out 12 Times, Holiday Bundles, Black Friday and Cyber Monday, Prime Time sale, limited-drop colors and Clutch Pro Purple, in square and vertical formats

Seasonal campaigns

One brand, every key moment.

These campaigns were designed to attract new customers throughout the year, timed to each season and to every launch of new product colors, with lifestyle creatives showing the charger in everyday use. Each idea comes in square and vertical formats, so the message stays consistent in feeds and stories.

Other projects

Let’s build something remarkable.

Open to remote Senior UI/UX Designer and Design Lead positions.

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